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2013年年末至2014年年初,韩国SBS电视台推出的影视剧《来自星星的你》十分火爆。该剧融合永恒爱情故事、古今穿越手法和时尚流行元素,迅速占领中国市场并风靡东亚地区。韩国在中国以电视剧作为国际传播手段已逾20年,“韩流”不停变换传播内容、不断更新表现形式,作为“韩流”重要支撑的韩剧也在顺应这种变革潮流。韩剧在爱情主题中,不断巧妙揉合新元素、新符号。“星”剧在中国的大热是韩国善于传播其文化符号的必然结果,同时也给中国国际传播部门和影视制作机构提供了一个可供借鉴的范本。
From the end of 2013 to the beginning of 2014, South Korean TV station SBS “The Star From You” is extremely popular. The drama combines eternal love story, past and present through the methods and fashion elements, the rapid occupation of the Chinese market and swept the East Asian region. South Korea has been using television dramas as an international means of communication in China for more than 20 years. “Korean Wave” constantly changes its contents and continuously updates its manifestations. The Korean drama, an important support for the “Korean Wave,” is also adapting to this trend of change. Korean drama in love theme, constantly clever blend of new elements, new symbols. The hot “star” drama in China is an inevitable result of South Korea’s good at spreading its cultural symbols. At the same time, it also provides a reference model for China’s international communications departments and film and television production agencies.