面对时下主力消费群的不同,传统品牌诉求面临的一个现实问题是如何打动年轻一代的心。“快到碗里来!”“你才到碗里去!”这是一个巧克力豆与主人的对话。在广告中,这个巧克力豆有手有脚,并且能说话有感情,最重要的是还会撒娇卖萌。很快,这个M&M’s巧克力豆的广告语就在年轻网友中流行开来。此时的巧克力豆已不仅仅 The face of the current main consumer groups, the traditional brand appeal to face a real problem is how to impress the younger generation’s heart. “Come in the bowl! ” “You go to the bowl! ” This is a chocolate beans and host dialogue. In the ad, this chocolate bean has hands and feet, and can talk to have feelings, the most important thing is to spoil the adorable. Soon, the M & M’s chocolate bean ad was popular among young netizens. At this point chocolate beans have not only