伴随“互联网+”时代的到来,电视节目对外传播的手段得到极大拓展。各国间在电视节目对外传播这一领域展开的看不见硝烟的竞争愈加激烈。我国电视节目的对外传播,肩负着讲好中国故事的重要使命。坚持走中国特色社会主义道路,整合运用“互联网+”时代的媒体工具,参考和借鉴国外优秀电视节目对外传播经验,对夺取这场战役的胜利意义重大。 With the advent of the “Internet + ” era, the means of transmitting television programs abroad has been greatly expanded. Competition between nations in the field of television programs for external communication is growing fiercer. The spread of China’s television programs is shouldering the important mission of saying good stories about China. Adhering to the path of socialism with Chinese characteristics, integrating the use of media tools in the “Internet +” era, and referring to and drawing on the experience of foreign excellent television programs for external communications are of great significance to the victory of this campaign.