1990年代初,当第一本定位于品位消费的杂志《时尚》出版时,大多数人的头脑中还没有“品位”这一概念。如今,几十种时尚报刊基本的主题都是倡导“品位”、格调,大众已经具有了相对理性甚至是超前的现代观念,其中包括:具有较强的投资理财意识:消费注重个性化和文化品位:重视教育、旅游和文化方面的消费 At the beginning of the 1990s, when the first magazine, “Fashion,” which focused on consumer tastes, was published, most people’s minds do not yet have the concept of “taste.” Today, dozens of fashion newspapers and magazines are the basic theme of advocating “quality”, style, the public already has a relatively rational or even advanced modern concepts, including: a strong sense of investment and financial management: consumer emphasis on personal and cultural taste : Emphasis on education, tourism and cultural consumption