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广州独特的地域文化风貌为旅游纪念品的设计研发提供了深厚的基础。各景点的纪念品设计应该以岭南文化为内涵,突显个性,在可持续发展原则下,成为反映旅游景点文化特色的形象代表。研发具有广州特色的旅游纪念品,符合广东建设文化大省的战略目标,并将带动旅游经济进一步向纵深发展。
Guangzhou’s unique geographical and cultural landscapes provide a profound foundation for the design and development of tourist souvenirs. The souvenir design of various scenic spots should take Lingnan culture as the connotation and highlight the individuality. Under the principle of sustainable development, the souvenir design should become the image representative of the cultural features of tourist attractions. The research and development of tourist souvenirs with Guangzhou characteristics will be in line with the strategic goal of building a cultural province in Guangdong and will further promote the tourism economy to develop in depth.