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旅游文化作为一种柔性文化,具有带动区域发展的良性功能。山东半岛蓝色经济区的建设被写入国家“十二五”规划纲要,这意味着青岛在整个山东的龙头作用将再一次凸现出来。文章以青岛的滨海旅游为着力点,分析了区域旅游文化的发展脉络、发展瓶颈及发展策略,希望今后青岛市的旅游文化能够创造出滨海旅游目的地品牌的稀缺性与垄断性。
As a kind of flexible culture, tourism culture has the positive function of promoting the development of the region. The construction of the Shandong Peninsula Blue Economic Zone has been written into the national “Twelfth Five-Year Plan,” which means that the leading role of Qingdao in Shandong as a whole will once again be highlighted. Taking Qingdao’s coastal tourism as a focal point, the article analyzes the development of regional tourism culture, development bottlenecks and development strategies. It is hoped that the tourism culture in Qingdao will create the scarcity and monopoly of the coastal tourism destination brand in the future.