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依据专业的要求和教学实践,对市场营销学的教学原则和形式的有关问题进行了探讨。市场营销学教学首先应理顺思路,明确原则,在此前提下积极构建教学的基本框架。
Based on the professional requirements and teaching practice, the teaching principles and forms of marketing are discussed. Marketing teaching should first of all rationalize ideas and principles, and actively construct the basic framework of teaching under this premise.