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中国入世关税下调使中国百姓对汽车消费充满期待车型增多 车价降低 超市也办车展 看起来 汽车离百姓的生活是越来越近了。但汽车毕竟身价不菲 作为大宗耐用品 老百姓选车挑车 绝不亚于选对象 挑恋人 不仅要亲朋好友一起论其相貌(车型) 比其实力(质量、价格) 还要看看其会不会过日子(耗油量) 有没有情趣(个性化配置) 可不可靠(安全性) 买车成交如成婚 婚后享受舒适与方便的同时 尚需付出体贴与照顾 要定期保养 定期体检而且多出许多牵挂。汽车产品在居民生活中扮演的这种类似于恋人或配偶的角色使得塑造丰满鲜活的汽车品牌人格化特征 不仅有可能而且成为必须。
China’s Entry into WTO to Cut Tariffs for Chinese People Expect Full Expectations for Vehicle Consumption Increased Vehicle Prices Lower Prices for Supermarkets and Auto Show Cars seem to be getting closer to people’s lives. However, after all, the car worth a lot of money as durable goods ordinary people pick the car pick no less than the selected object Lovers not only to friends and relatives on their appearance (models) than its strength (quality, price) but also to see if it will Live (fuel consumption) have fun (personalized configuration) can be unreliable (safety) Buying a car, such as marriage Marriage after the comfort and convenience at the same time need to pay attention and care Regular maintenance and more regular care and more care. It is not only possible but also necessary that the car-like product’s role as a lover or spouse in resident life makes it possible to shape the personality of a full-fledged car brand.