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理查德·布兰森爵士经常被《福布斯》杂志列为全世界最富有的人,外界估计,2000年的时候,理查德·布兰森爵士的财产大约有33亿美元。理查德·布兰森爵士同时是一个大胆的冒险家、偶像型的名流、民族英雄、爱开玩笑的人。集这些特点于一身,他就是维珍“革命”的背后力量。他光彩照人、风趣、有爱心,且善于激励他人;不过,批评者也会说,在公关技巧修饰的背后,真正的他,其实诡计多端、贪婪、自恋、见异思迁,且沉溺女色。不管如何,毫无疑问的是,他是公司最佳的活广告。其他如百事可乐,花3亿美元的预算打广告,或者像沃尔特·迪斯尼(Walt Disney)靠他的米老鼠建立形象,但他们没有一个可以打败布兰森,他通过自己滑稽的表演,和公关上的天分,为维珍制造免费的宣传效果。
Sir Richard Branson, often listed as the richest man in the world by Forbes magazine, is estimated by the outside world to have about $ 3.3 billion worth of property in 2000 by Sir Richard Branson. Sir Richard Branson is also a bold adventurer, idol celebrity, national hero, joking person. Set in one of these characteristics, he is the power behind Virgin’s “revolution.” He is brilliant, funny, caring and inspiring; however, critics also say that behind the public relations tricks, he is in fact a crafty, greedy, narcissistic, and indulgent woman. No matter what, there is no doubt that he is the company’s best live advertising. Others, such as Pepsi, spend a $ 300 million budget to advertise, or build their own image of Walt Disney on his Mickey Mouse, but none of them can beat Branson either through his own funny show, The talent for Virgin to create free publicity.