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电视传媒业迅猛发展的今天,地方台娱乐频道应高度重视对大型活动的策划工作,选择符合观众需求的优质节目进行活动策划,并做好相应的宣传、成长管理、成本收益分析、团队建设等工作。同时考虑到大型活动策划与品牌建设的关系,娱乐频道还应在活动策划中体现人文关怀,充当观众把关人,将经济效益和社会效益的创造有机结合起来。
Television media industry is booming today, local entertainment channels should attach great importance to the planning of large-scale activities, select the program to meet the needs of the audience planning activities, and make the appropriate publicity, growth management, cost-benefit analysis, team building jobs. At the same time, taking into account the relationship between the planning of large-scale events and brand building, the entertainment channels should also embody humanistic care in the planning of events, act as a checkpoint for the audience, and organically integrate the creation of economic and social benefits.