我国在旅游形象策划的研究中取得了不错的成绩,但对于旅游形象的策划缺少比较系统的研究方法和定论。为了进一步明确我国旅游目的地形象策划的方法和其重要意义,本文针对旅游目的地资源进行了分析,以资源本我特制的释放为基础确定了旅游目的地的定位方法,并具体阐述了形象定位到将定位转化为现实并传播到旅游者的过程。为旅游目的地形象定位找到了一套具体而行之有效的方法。 China has made great achievements in the study of tourism image planning, but it lacks comparatively systematic research methods and conclusions for the planning of tourism image. In order to further clarify the method and significance of the image planning of China’s tourism destination, this paper analyzes the tourism destination resources, and based on the specific release of resources, this paper determines the method of tourism destination positioning and elaborates the image orientation To the localization of reality into reality and spread to tourists. For tourism destination image positioning to find a set of concrete and effective method.