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新经济时代和技术发展的背景下,广电传媒在发展思路和管理创新上应更加注重市场的资源优化配置作用,积极思考和建立符合产业化发展的战略战术。互联网信息技术推动下,全球社会生活一体化加强人们对于新闻质量及多样性的需求不断增加。自我国加入WTO后,面对国际广电传媒的市场竞争压力我国广电传媒产业表现出诸多不足,尤其是在发展战略选择和管理模式上存在明显的缺陷。为有效适应激烈的市场竞争,广电传媒产业化发展思路和管理模式创新成为学界研究的热点问题。
In the context of the new economy and technological development, radio and television media should pay more attention to the optimal allocation of resources in the development of ideas and management innovation, and actively think and establish strategic and tactical strategies in line with the industrialization. Under the impetus of Internet information technology, the global integration of social life increases the demand for the quality and variety of news. Since our country joined the WTO, faced with the pressure of market competition of the international broadcasting media, the radio and television media industry in our country has shown many deficiencies. In particular, there are obvious flaws in the development strategy choice and management mode. In order to effectively adapt to the fierce market competition, the development of radio and television media industrialization and management innovation has become a hot issue in academic circles.