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企业文化是一个企业的企业精神、核心价值观和经营管理理念的集中体现,也是企业核心竞争力的重要组成部分。首旅集团在十多年的改革、重组发展中,形成并深化了以“人本、和谐、干事、创新”为核心理念的企业文化。这一内聚力量、外塑形象的共同价值追求,成为推动集团改革发展的强大内在驱动力和外在塑造力,打造了以“中国意识”“中国品格”“中国性情”“中国品质”和“中国传统”为丰富内涵的“中国服务”品牌。
Corporate culture is a concentrated embodiment of a company’s entrepreneurial spirit, core values, and management concepts. It is also an important part of a company’s core competitiveness. In more than a decade of reform and restructuring, BTG Group has formed and deepened its corporate culture with core concepts of “humanism, harmony, clerkship, and innovation”. The pursuit of the common value of this cohesive force and external plastic image has become a powerful internal driving force and external shaping force that promotes the reform and development of the Group, and has created a “Chinese consciousness”, “Chinese character”, and “Chinese character”. “Chinese Quality” and “Chinese Tradition” are rich Chinese “services” brands.