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2017年,冰箱整机市场呈现智能化、大容积的发展趋势,与之对应的是,冰箱压缩机变频化发展迅速,初步预测2017年变频冰箱市场规模将增至千万台。从市场占比来看,中怡康数据显示,2017年1~7月,变频冰箱零售量在总体冰箱市场的占比为36.92%,与2016年同期相比,从定速冰箱手中夺取12.61个百分点的市场份额;如果从零售额的角度观察,变频冰箱的爆发力更是不容小觑,2017年1~7月零售额占比超过六成。这一消费终端市场的变化直接影响到上游压缩机配套企业的全年战略部署。加大对变频领域的投入,进一步完善产品、加紧推广销售,2017年,压缩机厂紧锣密鼓。
In 2017, the whole refrigerator market presents an intelligent and high-volume development trend. Correspondingly, the frequency conversion of refrigerator compressors has been developing rapidly. It is initially predicted that the market scale of inverter refrigerators will increase to 10 million units by 2017. Judging from the market share, according to the data from January to July 2017, the retail volume of inverter refrigerators accounted for 36.92% of the total refrigerator market, capturing 12.61 units from the fixed-rate refrigerators as compared to the same period of 2016 Percentage point of market share; from the perspective of retail sales, the explosive power of refrigerators even more to be underestimated, from January to July 2017 accounted for more than Liu Cheng retail sales. This change in the consumer terminal market directly affects the annual strategic deployment of upstream compressor companys. Increase investment in the field of frequency, to further improve the product, step up sales promotion, in 2017, the compressor plant in full swing.