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通过对人人网上上海某高校“人气之星”这一群体的调查,我们发现,“人气之星”主要来自四种不同的人群,即学生领袖、团学干部,热衷于社会活动的学生群体,热衷于网络的学生群体,校园明星、时尚达人。他们本身的特点也各不相同。“人气之星”每个单体的受众是十分固定的,并没有形成广泛的影响和辐射,但是这并不会限制“人气之星”这个群体在人人网上的地位。“人气之星”对高校舆论形成了一定程度的影响,对传统校园媒体造成了冲击。我们应充分利用人人网上“人气之星”的影响,引领校园舆论科学、合理发展,开发“人气之星”在校园舆论建设中的积极因素。
Through the survey of a group of “popular stars” in a university in Shanghai, we found that “star of popularity” mainly comes from four different groups of people, namely, student leaders, group study cadres, and the society Activities of student groups, keen on the network of student groups, campus celebrities, fashionistas. Their own characteristics are also different. “Popular Star ” The audience of each monomer is very fixed, and did not form a wide range of effects and radiation, but this does not limit “popular star ” this group’s position on the Internet. “Popularity Star ” to a certain extent, the impact of public opinion in colleges and universities, the impact on the traditional campus media. We should make full use of the influence of everyone on the Internet “popular star” to lead the campus public opinion science, rational development, development, “popular star” positive factors in the construction of campus public opinion.