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随着信息化时代的到来,世界经济的一体化,国与国之间的竞争变成了软实力的竞争。在承受自身转型的同时还不得不面对国外媒介大亨的强有竞争的中国报业,要想参与话语权的争夺,在守住已有市场的同时必须走出国门,实现报业的国际化。近年来,报纸电子版、手机报、网络报等新的报纸形式的出现为中国报业实现国际化带来了福音。本文笔者就从报网融合的角度来分析纸质媒体国际化的应对策略。
With the advent of the information age, the integration of the world economy and the competition among countries have become the soft power competition. In order to participate in the competition for the right to speak while competing with the transformation of itself, we must also face the competitive Chinese newspaper industry of foreign media tycoons. While keeping the existing market, we must go abroad to realize the internationalization of the newspaper industry. In recent years, the advent of new forms of newspapers, such as the electronic version of newspapers, mobile newspapers and internet newspapers, have brought the gospel to the internationalization of China’s newspaper industry. In this paper, I will analyze the international strategy of paper media from the perspective of newspaper network integration.