随着我国经济社会的快速发展,我们已经在潜移默化中步入了体验经济时代,体验经济时代的特征要求我们更加注重消费者的消费需求和消费心理,因此,传统的营销方式也不再适合体验经济时代下的需要,在体验经济时代中,寻找合适的营销策略以更好的满足消费需求、促进经济增长成为人们关注的一个重点。本文将通过对体验经济时代下的消费需求的深入分析,进一步探索总结出体验经济时代下的新型营销策略,促进经济社会健康可持续发展。 With the rapid economic and social development in our country, we have subtly entered the era of experiential economy, experience the characteristics of the economic era requires us to pay more attention to consumer demand and consumer psychology, therefore, the traditional marketing is no longer suitable for experience In the economic era, looking for suitable marketing strategies to better meet consumer demand and promote economic growth has become a focus of attention in the era of experience economy. This article will further explore and sum up the new marketing strategies under the experience economy era and promote the healthy and sustainable economic and social development by further analyzing the consumer demand under the experience economy era.