市场营销是一门实践性很强的学科,实践教学环节至关重要。而校园商业活动给市场营销实践环节提供了一个良好的真实环境的平台,而实践教学的考核是进行教学效果检验最为有效的手段。因此,就校园商业活动的实践平台上市场营销实践教学模式与考核体系进行了探讨。 Marketing is a very practical discipline, practical teaching is essential. The campus business activities to the marketing practice provides a good platform for the real environment, and practical teaching assessment is the most effective means of teaching effectiveness test. Therefore, on the practice platform of commercial activities in the campus of marketing practice teaching mode and assessment system were discussed.