标志是无国界的,是人类世界通用的语言。在2013年6月举办的第五届海峡论坛莆田妈祖文化周的活动中,许多海报、招贴宣传画、广告语、彩旗以及精致设计的令旗都别开生面地为“台湾千尊妈祖湄洲谒祖进香驻跸祈福活动”营造出一种具有浓厚“福”文化气息的典礼氛围,也充分表明了妈祖祈福活动和“世界福”标志创意理念的成功融合。在“世界福”标志中,创意者立足于中华“福”字,创造 The logo is borderless and is a common language in the human world. In the activities of the 5th Strait Forum in Putian Matsu Culture Week held in June 2013, many posters, posters and posters, advertising slogans, colorful flags and elaborate design flags were all read as “ Ancestral incense and incense in the blessing activities ”to create a rich “ Fu ”cultural atmosphere of the ceremony, but also fully demonstrated the successful combination of the blessing activities of Matsu and “ world blessing ”logo creative ideas. In the “World Fu ” logo, the creative people based on the Chinese “Fu ” word, create