目前,随着中国经济和保险市场的发展,统括保险和大型项目保险渐呈趋势。为此,国内各家保险人纷纷设立专门部门从事重要客户的销售和服务工作。如何确定重要客户营销策略,制定符合本公司实际情况的客户细分和市场定位,及提供真正以客户为中心的服务显得尤为重要。 At present, with the development of China’s economy and insurance market, general insurance and large-scale project insurance are gradually assuming a trend. To this end, the domestic insurers have set up specialized departments engaged in key customer sales and service work. How to identify key customer marketing strategies, develop customer segmentation and market positioning that fit our company’s realities, and provide truly customer-focused service are of paramount importance.