中小企业营销渠道建设需扎扎实实地从一个网点到一个城市,再由一个城市到一个区域,由一个两个区域,再到全国,从而逐步建立起属于自己的销售领地,这在企业的发展初期是一个比较现实的明智之举。但说来容易,真正实施起来却又有很多的困难。那么中小企业究竟如何来规划或建立起自己的营销渠道呢?第一步:策划一个有吸引力的产品招商企业招商,往往是建立营销渠道的第一步,所以对企业来说,招商的成功,也喻示着好的开头,因为接下来的事就好办多了。但 The construction of marketing channels for SMEs needs to be established from one network point to one city, from one city to one area, from one area to the entire country, and gradually establish their own sales territory. This is at the beginning of the development of the company. It is a more realistic and wise move. However, it is easy to say, but it actually has many difficulties. So how do SMEs plan or establish their own marketing channels? The first step: planning an attractive product investment business investment, is often the first step to establish marketing channels, so for companies, the success of investment It also indicates a good beginning, because the next thing is much easier to handle. but