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媒介认知能力指的是获取、分析、评价与传播各种形式的信息的能力,既包含获取信息、分析信息、评价信息及传播信息这四个要素,又可划分为媒介信息认知与媒介社会认知两个层面。对于传媒而言,从业者如何认识媒体职能、媒体影响力,以及对于传播内容选择、传播价值判断、传播动机确定等所表现出来的专业认知能力,直接影响到传媒如何履行社会和公众赋予的媒体责任问题。因此,广电媒体从业者的媒介认知能力和水平对
Media cognitive ability refers to the ability to acquire, analyze, evaluate and disseminate various forms of information, including the four elements of access to information, analysis of information, evaluation of information and dissemination of information, and can be divided into media information awareness and media Social cognitive two levels. For the media, practitioners how to understand the media functions, media influence, as well as the selection of the content of communication, the value of communication to determine the motivation to determine the professional demonstrated by the cognitive ability, which directly affects how the media fulfill the social and public Media responsibility issues. Therefore, media practitioners of radio and television media cognitive ability and level of right