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艺术类高校广告设计教育在一定程度上弥补了广告行业人才的缺失,随着广告市场的发展和媒体传播方式的不断变化,社会越来越需要复合型广告人才,但现有考评方法却制约了学生综合能力的发展。作者以辽宁科技大学综合媒体广告设计课程考试改革实践为基础,着眼于大学生团队协作能力培养,从考试观念、实施途径、评价标准等方面提出了改革建议和对策。
To some extent, art education in advertisement design education makes up for the lack of talent in the advertising industry. With the development of the advertising market and the continuous changes of media communication methods, the society needs more and more advertising talents. However, the existing evaluation methods restrict it The development of students’ comprehensive abilities. The author, based on the reform practice of Liaoning University of Science and Technology comprehensive media advertising design course examination, focuses on the cultivation of college students’ team collaboration ability, puts forward reform proposals and countermeasures from the aspects of the concept of examination, ways of implementation, evaluation criteria and so on.