中国的吉祥文化源远流长,从产生到发展都有着深刻的社会意义。文章试从古代吉祥文化的社会功能的角度,分析吉祥文化对中国古代社会及社会普通民众的作用和影响。目的是以古鉴今,客观地看待传统吉祥文化的社会作用的同时找寻吉祥文化对当今社会的价值。 China’s auspicious culture goes back to ancient times and has profound social significance from its birth to its development. This article attempts to analyze the function and influence of auspicious culture on the ancient Chinese society and ordinary people in society from the perspective of social function of ancient auspicious culture. The purpose is to find out the value of the auspicious culture to today’s society while looking at the social role of the traditional auspicious culture objectively and objectively.