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随着展示经济的快速发展,展示设计作为一种重要的信息交流与传播手段,对于企业产品的宣传、企业形象的提升,起着关键作用。然而一个展示设计是否成功,关键的衡量点在于信息传播效率的高低。符号是一个抽象的概念,一种具有表象功能的表达手段。用符号学中的理论去研究展示设计的信息传播效率,能更加清楚地了解如何能够提高信息传播效率,对于我们的展示设计具有重要的指导意义。
With the rapid economic development, display design as an important means of information exchange and dissemination, for the promotion of corporate products, corporate image plays a key role. However, the success of a display design, the key measure of the level of information dissemination efficiency. Symbol is an abstract concept, an expression of the means of representation. Using the theory of semiotics to study the efficiency of information dissemination in exhibition design, we can know more clearly how to improve the efficiency of information dissemination, which is of great guiding significance to our exhibition design.