财富是财与物的总称,概指具有价值的东西。孔子云:“富与贵,人之所欲也。”可见财富是人人羡慕的理想和目标。财富文化涉及如何认识财富、如何取得财富、如何分配财富、如何使用和处理财富等多面向的范畴,它实际上就是一个如何认识财富的价值、怎样对待财富的态度问题。而这种认识、态度既是一种道德的、伦理的取向,也是一种人生追求乃至一种精神信仰。提出“财富文化”这个概念并着力加强这一建设,就是要通过文化这一载体,传播健康的财富观念, Wealth is a general term for wealth and goods and refers to something of value. Confucius said: “wealth and expensive, what people want. ” Visible wealth is the envy of everyone the ideal and goal. Wealth culture involves how to know wealth, how to get wealth, how to allocate wealth, how to use and deal with wealth and other aspects. It is actually a matter of how to understand the value of wealth and how to treat it. And this understanding, attitude is both a moral and ethical orientation, but also a pursuit of life and even a spiritual belief. To put forward the concept of “wealth culture” and make every effort to strengthen this construction is to spread a healthy concept of wealth through this carrier of culture,