从早期的领导品牌身上,我们不难找到五项成功的秘诀:重视大众市场、管理阶层对目标的支持、决心长期投资、不计代价地创新研究和以既有优势发挥杠杆效果。而这些也正是许多拓荒品牌失败的致命伤处。 这五项秘诀中的前四项与企业的心态有关,是指引企业走向成功的火炬,而第五项是扩张产品种类的方法。 秘诀一:重视大众市场在行销策略中,“大众市场”几乎被认为是恶性竞争的同 From the early leadership brands, we can easily find five tips for success: focus on the mass market, management's support for the goal, long-term investment, innovative research at any cost, and leverage to their advantage. And these are just some fatal injuries to the pioneering brand. The first four of these five tips are related to the mentality of the business and are the torch to guide the business toward success. The fifth is the way to expand the product range. Tip one: pay attention to the mass market In the marketing strategy, the “mass market” is almost considered the same vicious competition