一个城市的文化品位、特色及其传递的精神内核,才是使其美景突出并保持吸引力经久不衰的竞争力所在,这即是城市品牌。城市品牌是指一个城市的整体形象与核心竞争力体现。包括城市的性质定位,人们对城市的第一联想,城市的文化理念以及发展方向等。依此而言,可以说,这一次三亚境内圣火首传所策动的形象推介,是成功的。这不但得益于三亚争取到了世人瞩目的中国境内首传地,奥运本身,就是一张巨大的名片,这是搭顺风车。而在 A city’s cultural tastes, characteristics and the spiritual core of its transmission, is to make its beauty prominent and maintain attractive attractive enduring competitiveness, which is the city brand. City brand refers to the overall image of a city and its core competitiveness. Including the positioning of the nature of the city, people’s first association of the city, the city’s cultural ideas and development direction. In this regard, it can be said that the promotion of the image of the first torch relay in Sanya this time is a success. This is not only benefited from Sanya to win the world premiere in China, the Olympic Games itself is a huge business card, which is to ride the wind. And at