现阶段,我国正在推动文化产业成为国民经济支柱型产业,文化已不仅仅是文化事业,而且也是文化产业。作为文化重要组成部分的报刊业也正在努力谋求融合发展,破困突围,转型升级,优化结构,实现健康有序的良性发展。据行业管理部门发布的数据显示,我国拥有报纸1915种,期刊9877种,对于这些报刊的管理和评估有相应的规定和条例,大多颁布于五年或更早之前。而最近两三年间,报刊的舆论生态和媒介环境 At this stage, our country is promoting the cultural industry as the pillar industry of the national economy. Culture is not only a cultural undertaking, but also a cultural industry. The newspapers and periodicals, as an important part of culture, are also striving to seek integration and development, break through difficulties, upgrade and optimize structures, and achieve sound, orderly and healthy development. According to the data released by the industry management department, there are 1915 kinds of newspapers and 9,877 periodicals in our country. There are corresponding regulations and regulations for the management and assessment of these newspapers and magazines, most of them promulgated before five years or earlier. In the recent two or three years, the newspaper’s media ecology and media environment