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随着2013年9月17日央视节目资源推介会在北京召开,新一季的央视招标正式拉开帷幕。2014年央视黄金资源预售分为两个部分:现场招标和签约认购(取消了网上招标)。资源内容方面变化相当大,总体可概括为:保留优势核心资源,增加大量特殊合作资源与广告套装资源,加入大量新媒体资源。现场招标的标底总额从往年的65亿左右降低到近60亿,而签约认购资源比例进一步扩大,认购资源总价值达到近85亿。除了已公布的资源外,大量核心招标资源转为其他形式认购销售。
With the September 17, 2013 CCTV resource promotion will be held in Beijing, the new season of CCTV tender officially kicked off. 2014 CCTV gold resources pre-sale is divided into two parts: on-site bidding and subscription subscription (canceled online bidding). The content of resources has changed quite a lot. Generally, it can be summarized as follows: retaining the core resources of superiority, adding a large amount of special cooperation resources and advertising package resources, and adding a large amount of new media resources. The total amount of bidding on the spot has been reduced from about 6.5 billion in previous years to nearly 6 billion. The proportion of subscribed subscription resources has further expanded and the total subscribed resources reached nearly 8.5 billion. In addition to announced resources, a large number of core tender resources to other forms of subscription sales.