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近20年来,由于各类媒体激烈的市场竞争、从业人员素质偏低、盲目模仿港台及国外的媒体模式等原因,使我国当前的大众传媒存在诸多问题。追求高收视率、争取更多的广告收益,使大众传媒市场化、娱乐化甚至低俗化。传媒泛娱乐化趋势如果不加以适度的规范和引导,势必会产生深远的消极影响,尤其是对广大青少年的不利影响,已经对青少年教育发出了严峻的挑战。
In the past 20 years, due to the fierce market competition of all kinds of media, the low quality of practitioners and the blind imitation of the media mode of Hong Kong, Taiwan and other countries, many problems exist in the current mass media in our country. The pursuit of high ratings, for more advertising revenue, the mass media market, entertainment or even vulgar. If we do not moderately regulate and guide the trend of media pan-entertainment, it will inevitably have far-reaching negative effects. In particular, the adverse impact on the majority of young people has posed a serious challenge to the education of young people.