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本文采用问卷调查法结合访谈法,对学前儿童家长购买玩具的行为进行调查分析。结果发现:1.家长能够意识到玩具的重要性,但缺乏判断玩具对幼儿的适应性。2.重视玩具的安全性,但缺乏判断玩具安全标准的常识。3.网购玩具的便利性及多样性为家长购买玩具提供帮助。研究者据此提出,家长应该树立科学的玩具价值观,通过多渠道学习选购适宜性玩具的知识,为学前儿童选购适宜性玩具等策略。
In this paper, the questionnaire survey method combined with interviews, pre-school children parents to buy toys behavior analysis. The results showed that: 1. Parents can recognize the importance of toys, but lack of judgments on the adaptability of toys to young children. 2. Pay attention to the safety of toys, but lack the common sense of judging toy safety standards. 3. The convenience and diversity of online shopping toys for parents to buy toys to help. Therefore, the researchers propose that parents should set up scientific toy values, learn strategies of purchasing suitable toys through multi-channel learning, and select suitable toys for preschool children.