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中西方文化的差异和思维方式的不同是造成中西方跨文化交际障碍的两个重要原因。本文通过分析跨文化交际和合作中产生的文化差异现象,阐释跨文化交际障碍产生的原因,不同文化在价值取向、思维方式、社会行为规范等方面存在着差异,而交际者对这些差异缺乏敏感性,又无意识地进行语用迁移所致。因此,要减少跨文化交际障碍,必须增强交际者的跨文化意识,培养他们的跨文化交际能力。
The differences between Chinese and Western cultures and different ways of thinking are two important reasons for the cross-cultural barriers between China and the West. This article analyzes the cultural differences arising from intercultural communication and cooperation to explain the causes of intercultural communication barriers. Different cultures have differences in value orientation, ways of thinking and social norms, while communicators are not sensitive to these differences Sexual, but also unconsciously due to pragmatic migration. Therefore, in order to reduce the barrier of intercultural communication, it is necessary to enhance communicators’ intercultural awareness and cultivate their intercultural communicative competence.