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近年来,尤其是90年代以来,出版界刮起了一股丛书、套书热,并以其特有的整体美、气势美迅速占领市场,赢得并征服大批读者,引起出版界、读书界、发行界的广泛关注和好评。虽就个别选题而言,有撞车或过滥之嫌,但就总体而言,这些年的丛书出版是积极的、成功的,特别是在形成和显示出版社的风格和特色,重视文化积累方面发挥了积极作用,其发展势头方兴未艾,许多有战略眼光的出版社都把目光瞄准在丛书选题上。可以这样说,现在已很难找出一家没有丛书选题的出版社了。发展势头良好的出版社无不在图书市场上拥有几套乃至更多受青睐的丛书,而在出版社的发展规划和各类图书评奖中,丛书正日益占据着主导位置。为了进一步推动和促进丛书出版工作,本文不辞固陋,拟就丛书选题的整体策划与运作提出自己的一些粗浅看法,以期抛砖引玉,与同行共同探讨。
In recent years, especially since the 90s, the publishing industry has brought together a series of books and hot book sets, quickly occupying the market with its unique overall beauty and magnificent beauty, winning and conquering a large number of readers, causing publication, reading and distribution The community’s wide attention and praise. Although there is a risk of collision or overcrowding on individual topics, the publication of these series is generally positive and successful over the years. In particular, the style and characteristics of publishing houses are formed and displayed, and emphasis is placed on cultural accumulation Has played an active role in its development momentum in the ascendant, many strategic vision of the publishers are all sights on the topics in the series. It can be said that it is hard to find a publishing house without a series of books. Publishers with a good momentum of growth all have several or even more favored books in the book market, and books are increasingly occupying a leading position in the development planning and various book awards of publishers. In order to further promote and promote the publication work of this series, this article can give some superficial opinions about the overall planning and operation of the series of topics in order to start a discussion with colleagues.