公关公司就是一个小“江湖”,各路人马可以来自不同的职业背景,无论是媒体的采编人员,还是甲方的市场人员,都可以在这里找到一处“用武之地”。但面对公关公司的日常业务,“半路出家”的公关人是否都能够应付自如呢?在“转身”的过程中,他们的困惑在哪?优势又在哪?之前的职业经验在他们身上打下了怎样的烙印?通过下面两篇文章,就让我们一同来看看这群半路出家的公关人是怎样走过那段“转身”的心路历程…… Public relations company is a small “rivers and lakes”, people from all walks of life can come from different professional backgrounds, whether it is media editors, or Party A’s market personnel, can find a place where “useless.” However, in the face of the daily operations of public relations companies, the “half-way” public relations people are able to cope with it? In the “turn” in the process, what are their perplexities and what are the advantages? Previous professional experience laid on them What kind of branding? Through the following two articles, let us take a look at this group of half-way public relations who walked through that “turn around” mentality ......