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传播技术进步对传媒产业的产生和发展都产生了深远的影响。当前电视新闻市场已经呈现多元化和复杂化的竞争格局,要想时代竞争中维护原有地位,不但要更新传播理念,还要在根据电视新闻自身的特点不断创新新闻内容,本文首先介绍了电视新闻的特点,然后分析了电视新闻的竞争力,最后阐述了加强电视新闻竞争力的几个方面。
The progress of dissemination technology has had a profound impact on the emergence and development of the media industry. At present, the television news market has presented a diversified and complicated competition pattern. In order to maintain its original status in the competition of the times, it not only needs to update the transmission concept but also constantly innovate the news content according to the characteristics of the television news itself. This paper first introduces the television The characteristics of news, then analyzes the competitiveness of television news, and finally elaborates on several aspects of strengthening the competitiveness of television news.