时下,营销是企业的命脉已经成为人们的共识。因为市场经济从某种意义说是竞争经济,而要在竞争中立于不败之地,就必须学会营销,用好营销,只有对市场进行科学、准确的调查和预测,才能赢得市场。日本企业为什么能如此高速、稳步地发展,一个重要的原因,就是重视市场占有率,视之为“生命线”。我国 Nowadays, marketing is the lifeline of a company and it has become the consensus of the people. Because the market economy is in a sense a competitive economy, and it is in an invincible position in competition, it must learn to market and make good use of marketing. Only when the market conducts scientific and accurate investigation and prediction can it win the market. An important reason why Japanese companies can develop at such a high speed and steadily is that they attach importance to market share and regard it as a “lifeline.” My country