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随着金融危机的来临和深入,传媒行业受到很大影响,市场格局和受众选择也有所变化。本文就金融危机下的国外网络发展现状和原因进行分析,并借鉴1929年经济大萧条时期的广播媒体发展概况,从我国网络电台发展现状出发,最终提出我国网络电台如何抓住金融危机这一机遇实现发展的具体方法。
With the advent of the financial crisis and deepening, the media industry has been greatly affected, and the market structure and audience choices have also changed. This article analyzes the status quo and causes of the development of foreign networks under the financial crisis and draws lessons from the general situation of broadcasting media during the Great Depression in 1929. Based on the current situation of the development of Internet radio stations in our country, this article finally puts forward how China’s Internet radio stations should seize the opportunity of financial crisis Specific ways to achieve development.