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近年来。世界期刊市场风云变化的一个显著现象,是在激烈竞争中出现的大规模期刊并购活动。以美国为例,1998年期刊并购达105起,并购总值为69亿美元;1999年则达到115起,并购总值为140亿美元。知名的美国期刊《电视指南》,于1998年由美国电讯公司以20亿美元并购,1999年再次由吉姆斯塔儿国际集团以92亿美元并购。以下是1999年美国期刊或期刊出版公司并购活动中前十五项重要并购的情况。值得注意的是金融界购买期刊十分活跃,在以下十五项中,有六项收购是有金融机构卷人的。——张伯海编译
In recent years. A significant phenomenon in the changes of the world periodical market is the large-scale periodical acquisition and merger activity that appears in the fierce competition. In the United States, for example, there were 105 mergers and acquisitions in 1998 with a total value of 6.9 billion U.S. dollars in mergers and acquisitions and 115 in 1999, with a total M & A value of 14 billion U.S. dollars. The well-known American television journal “TV Guide” was acquired by the U.S. telecommunications company for $ 2 billion in 1998 and once again acquired by the Starbucks International Group in 1999 for $ 9.2 billion. The following are the top 15 mergers and acquisitions in mergers and acquisitions by U.S. journals or periodicals in 1999. It is noteworthy that the financial sector to buy journals is very active in the following fifteen, six acquisitions are involved in financial institutions. - Zhang Bohai compiled