“人非草本,孰能无情”。情,即情感、情趣,是人类共同行为的重要基因,很大程度上影响着人类的思想和行为,尤其在今天物质产品极大丰富、竞争白热化、情感愈发淡薄的社会里,情感因素已成为我国企业生产经营的一个非常重要而独特的参照因素。企业各种生产经营行为如都能从“情”切入,寻求产品对应人的情感枢纽相应的部位与层次,进行定向准确而又有分寸的“切入”,再借助一定的艺术形式,使“情”的投射穿过消费者的情感障碍, “Non-human, what ruthless.” Affection, that is, emotion and taste, are important genes of common behavior of mankind and largely affect human’s thoughts and behaviors. In particular, in today’s society where the material products are extremely rich, the competition is intensified and the feelings are getting weaker, the emotional factors have been It has become a very important and unique reference factor for the production and operation of enterprises in our country. All kinds of production and business activities of enterprises can be cut in from the “love” to seek the corresponding parts and levels of the corresponding emotional hinge of the products, and to make accurate and proportionate “cutting in” of the products, and then make use of certain artistic forms to make “love ”Projected through the consumer’s emotional disorders,