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包装设计课程在高等院校视觉传达设计专业的课程设置中一直被定位为专业核心课程,但其绿色包装设计内容与设置相对滞后。本文从绿色包装设计的社会发展趋势、院校课程改革趋势两个方面来分析绿色包装设计对于包装设计课程的重要性。并针对绿色包装设计的原材料的选取、造型结构、图形语义、信息传达这四个要素简要分析了课程改革的研究方向。
Packaging design courses in the visual communication design professional courses at colleges and universities has been positioned as a professional core curriculum, but its green packaging design content and settings lags behind. This article analyzes the importance of green packaging design to the package design course from two aspects of the social development trend of green packaging design and the tendency of college curriculum reform. In addition, the research directions of curriculum reform are briefly analyzed according to the four elements of raw material selection, shape structure, graphic semantics and information transmission of green packaging design.