插画又称插图,插图意为“插在文字中间帮助说明内容的图画,包括科学性的和艺术性的”圆。这种狭义的定义,主要针对书籍报刊等插图。随着社会进步,民众思想的成熟,简单的插图定义无法满足民众需求。作为一种强势有力的艺术表达,插画的所拥有的形象感、生活感越来越发挥着其在现代设计中的重要地位,已被广泛应用于公共事业、影视文化、文化活动等多个领域。本文将侧重分析插画如何在文教领域的商业广告中的应用 Illustration also known as illustrations, illustrations means “inserted in the middle of the text to help illustrate the contents of the picture, including scientific and artistic ” circle. This narrow definition, mainly for books and newspapers and other illustrations. As the society progresses and the people’s minds mature, the simple illustration definition can not meet the needs of the people. As a powerful artistic expression, illustration has the image of the sense of life more and more play an important role in modern design, has been widely used in public utilities, film and television culture, cultural activities and other fields . This article will focus on analyzing how illustration is applied to commercial advertising in the field of culture and education