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在品牌的外部传播环境、竞争环境日益复杂多变,内部各层级品牌繁复,孤岛现象显现的情况下,品牌管理工作就显得日益重要,这对于提升品牌系统性建设的效率,增强品牌传播与营销的实效,最大限度地规避品牌风险都将发挥出无可替代的作用。在2016,天士力着力构建品牌管理体系,逐步实现母品牌统一、规范、系统的专业化管理,让品牌建设和利用做到有章可循,有规可矩,最大化地整合、提升品牌集约力、联动力。
In the external communication environment of the brand, the increasingly complex and changeable competitive environment, the complex internal brands at various levels and the phenomenon of isolated islands, brand management becomes more and more important. This is of great importance to enhancing the efficiency of systematic brand building and enhancing brand communication and marketing The effectiveness of the maximum to avoid the brand risk will play an irreplaceable role. In 2016, Tasly focused on building a brand management system and gradually realizing the unified, standardized and systematic professional management of the parent brand so that brand building and utilization could be followed in the rule-based manner, maximized and integrated to enhance brand equity , Linkage force.