广播作为一种传统的传播媒介,在传媒中占有重要的地位,县级广播由于其地域的特殊性,针对性和地方化特点更为明显。在传媒行业竞争越来越激烈的当下,如何发展县级电台,制作更加有意义、有价值的广播节目显得尤为重要。这就要求县级广播能够从根本上进行创新,改变传统的经营模式和经营理念,在制作节目时,将市场作为一个重要的考量,分析市场和听众的需求。只有这样,才能使节目更加具有本土化特色和亲和力,受 As a traditional medium of communication, radio plays an important role in the media. Because of its special geographical location, its characteristics of pertinence and localization are more obvious. At a time when the media industry is becoming increasingly competitive, it is particularly important to develop county-level radio stations and make more meaningful and valuable radio programs. This requires that radio at the county level should fundamentally innovate, change the traditional business model and business philosophy and take the market as an important consideration in the production of programs to analyze the needs of markets and listeners. Only in this way can the program be more localized and friendly