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第三终端最终被定义为“除医院药房、药店(包括商超中的药品专柜)之外的,直接面向消费者开展医药保健品销售的所有零售终端”。第三终端的主要目标市场是广大农村和一些城镇的居民小区。
The third terminal is eventually defined as “all retail outlets that sell health-care products directly to consumers, except for hospital pharmacies, pharmacies (including drug stores in Supermarkets).” The main target market of the third terminal is the vast residential area in rural areas and some cities and towns.