1993年是毛泽东同志诞辰100周年,某些商家抓住这一机会利用“名人光环”作掩护进行不正当竞争,市场上出现了大量做工粗糙,但价格不菲的纪念章、纪念表、纪念币等高附加值商品,在商品流通领域中形成了一种非正常的文化经济化现象。我国具有附加值的纪念性商品的初期市场所出现的这些不正常现象和状况反映出现阶段中国市场经济宏观管 1993 was the 100th anniversary of Comrade Mao Zedong’s birth. Some merchants seized this opportunity to use “celebrity aura” as a cover for unfair competition. There were a large number of rough, but expensive medals, commemorative watches, commemorative coins, etc. on the market High value-added commodities have created an abnormal phenomenon of cultural economy in the field of commodity circulation. These abnormal phenomena and conditions that appear in the initial market of commemorative commodities with added value in our country reflect that the macroeconomic management of China’s market economy