由于电子商务的迅速兴起，伴随着各种网络公司的商业模式不断翻新，很多研究者对各种新模式非常感兴趣，特别对新的商业模式对传统模式的冲击很感兴趣，并提出了很多新概念，并进行了大量的相关实证研究。这有助于我们把握电子交易市场的现状，但是，它们往往是一鳞半爪地对各 Due to the rapid rise of e-commerce, along with the continuous refurbishment of business models of various Internet companies, many researchers are very much interested in various new models. In particular, they are very interested in the impact of the new business model on the traditional model and put forward many proposals New concept, and conducted a large number of relevant empirical research. This helps us to grasp the status of the electronic trading market, but they are often a