房地产广告不但是生产与销售的桥梁,更是楼房品质的具体延伸。现代社会意义下的广告,已经成为产品的一个有机组成部分。因此,我们在进行营销广告策划与实施时,必须注意广告的基调、广告的诉求点、广告媒体的选择、广告的制作和发布。(一)广告的基调房地产广告的基调是指与客源定位、产品定位和竞争定位相符的,带有所处区域的时尚特征,融合策划人员 Real estate advertising is not only a bridge between production and sales, but also a concrete extension of building quality. Advertising in the modern sense of society has become an integral part of the product. Therefore, when we carry out the planning and implementation of marketing advertising, we must pay attention to the tone of the advertisement, the point of advertisement, the choice of advertisement media, the making and distribution of advertisements. (A) the tone of advertising The tone of real estate advertising refers to the source positioning, product positioning and competitive positioning consistent with the fashion characteristics of the region, integration planners