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当今时代,以互联网为代表的新兴媒体已深度融入人们的工作和生活,成为广大群众表达诉求、建言献策、沟通交流的重要工具,成为群众行使知情权、参与权、表达权和监督权的重要渠道。网络传媒出现后,以前所说的大众传媒正演变为个人化的双向交流,人们不再被动地接受信息,而是自主地选择所需要的信息,并参与到创造信息的活动中。由此,网络舆论兼具信息传播、价值导向、人际沟通和社会监督等多种功能。面对网络舆论场,探究总结网络思想政治教育的方式方法,对于巩固壮大主流思想舆论和创新宣传工作具有极
Nowadays, the emerging media represented by the Internet has deeply integrated into people’s work and life and become an important tool for the masses to express their opinions, offer advice and suggestions, communicate and exchange ideas, and become an important mass exercise of the people’s right to know, to participate, to express and to supervise. channel. After the emergence of the internet media, the mass media previously referred to are evolving into two-way personal communication. Instead of accepting information passively, people choose the information they need and participate in the activity of creating information. Thus, the network of public opinion both information dissemination, value-oriented, interpersonal communication and social supervision and other functions. In the face of the network of public opinion field, to explore and summarize the ways and means of ideological and political education in the network has great significance in consolidating and strengthening the mainstream public opinion and publicity work