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随着市场竞争的不断提高,客户的要求也越来越高,其个性化需求逐渐成为发展趋势。个性化生产与定制还有所不同:定制是生产者根据客户的需要来设计产品或服务,在网上购物表现为客户从一系列菜单中选取自己所需的产品或服务特征,把它们告诉生产者;而个性化生产则是一种客户参与设计、共同与企业塑造需求的过程。企业根据客户的需求设计、生产能使客户高度满意的产品或服务,使客户变为真正的忠诚客户。
With the continuous improvement of market competition, customer requirements are also getting higher and higher, and their individualized demands have gradually become a development trend. Customization and customization is different: Customization is the producer according to the needs of customers to design products or services, the performance of online shopping customers from a series of menus to choose their desired product or service features, tell them the producer ; And personalized production is a customer involved in the design, common and business needs shaping process. Enterprises according to customer demand design, production can make customers highly satisfied with the products or services, so that customers become truly loyal customers.